1. Raven Tools ( Best for Auditing Your Site)
Before you dive right away on your SEO campaign, it’s best to examine the status of your site and identify possible errors that you need to fix.
Using Raven Tool’s Site Auditor can determine the things that you need to fix and improve to enhance the ranking of your website. It can also monitor your desktop and mobile SEO and can give you the list of optimization opportunities that you can do to improve your site.
As a bonus, it serves as an alarm system whenever a problem arises and lets you check and analyze your site from any device.
2. SimilarWeb (Best for Examining Your Competitors)
To get one step ahead of the competitors, you need to know what strategies they are using and what actions they are taking. In short, you have to do a little espionage and gather some intel.
There’s no need for you to hire a corporate spy. All you need is SimilarWeb. This tool not only analyzes the metrics of your opponents but also their industry and apps as a whole.
3. Ontolo (Best for Backlinking)
When you have more prospects online, you have a higher chance to rank in search results. Prospects can be anything from reputation articles like backlinks and reviews, content marketing, mentions and more.
Ontolo is a very powerful tool that helps you find prospects online that will be beneficial to you, involving high-quality blog posts and backlinking opportunities. It also has an added feature that allows you to check the contact information on each prospect.
The success of your SEO campaigns, most especially on how your website is ranking on search engines rely on the accuracy of data.
RankTrackr is an exact program that emails report base on the schedules that will work for you. It could be monthly, weekly or daily.Related:GroupBuy SEO Tools
The unique feature of RankTrackr is that it enables you to filter and customize the keywords for data that you want to receive. This program also provides a historical overview so that you can monitor your progress over time.
5. SECockpit (Best for SEO Keyword Research)
One of the reliable methods of enhancing your SEO rankings is choosing the appropriate keywords to include in the meta tags, titles, and online content. There is a selection of tools that you can choose from, but SECockpit can help you with that.
This tool can search keywords for different countries and languages, all at the same time. Apart from providing valuable keywords, this tool can tell if the keywords are potentially problematic. This allows you to spend lesser time on planning your SEO strategy and give more time executing it.
Takeaway
Generally speaking, it’s always a possible action point to enhance the functionality and visibility of your website when it comes to digital arena. This is the reason why SEO tools are very in demand. But of course, it doesn’t mean that you need to use every SEO tool there is in the market. It relies heavily on what facet of your SEO strategy or website needs to improve.
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